1. There are 3 levels of permission rights for users:
|Admin||Such user provides all the permissions; can integrate the code, set goals, create and edit variations, set rules, create segments, include and exclude page variations, publish and complete the experiment.|
|Advanced user||Such user can integrate the code, set goals, create, and edit variations, set rules, create segments.|
|Regular user||Such user can create and edit variations.|
2. Check or refer to these terms used in the experiment creating:
|Analytics event type||A category of events in the analytics system that is required to identify your goal.|
|Any click||A goal that can be any visitor’s click on your experimental page.|
|Attribute||A traffic parameter that is detected by the system.|
|Сontent block||An HTML element or a group of HTML elements (ID, XPath, Selector) that has its alternatives (with slight changes) for specific content in the MVT testing.|
|Conversion rate, %||A conditional figure that is calculated as the proportion of all target actions (X) to variation generations Y: X/Y.|
|Conversion pixel goal||A goal type for A/B/N and multivariate testing that is set in case you have to track the conversion on the websites of some third parties.
For instance, to complete the purchase, your customer is redirected to the X resource and has to provide the required information. Thus, only after this step is completed, the purchase is considered to be successful and the conversion is the redirection on the X resource of the third party. So, to track such type of conversion, you should insert the pixel code generated by Maxymizely and mark your third party website with this pixel, following the instructions from Maxymizely.
|Goal||An HTML element (ID, XPath, Selector) that defines the target action of your website visitors (a click, text editing, HTML Event Type, etc.); this action is used as an indicator of your page conversion (that’s what we track and what sort of data we collect).|
|HTML event type||One of the events of a web browser after which the visitor’s action is tracked.|
|Original||An initial version of your web page without any changes.|
|Search method||A system of identification of an HTML element or group of such elements on the web page (comprises such fields as ID, XPath, Selector). This option enables you to accurately choose the search method of the elements, to which your variation should be applied.
|Segment||A share of traffic limited by some attributes.|
Your experimental traffic might be split by one of the following methods:
|Variation||A changed version of the original web page. There may be as many variations as you need. Variations help to define what page view is more appealing for the visitors.|
3. Refer to the following terms while studying the statistics of your experiment(s).
|Chance to beat all||A calculation of the probability that your page variation will win in the current Experiment. This value depends on variation conversion rate and test duration.|
|Unique conversions||The accomplishment of your target action after the variation has been seen.|
|Unique occurrences||A number of unique occurrences of page variations for your unique visitor; if your visitor revisits the page variation, he/she can see the same page variation.|
4. Now, as you know the A/B/N & MVT language, think (hypothetically) of the Goals and Content blocks on your page.
5. Below, find the examples of ID, Selector, or XPath you need for your further A/B/N & MVT experiment.