Metrics

Look up to the list of metrics you may set for more detailed reporting.

Sessions

METRICS NAME DESCRIPTION
Avg. session count Shows an average number of sessions of visitors on the particular funnel stage. This metric is used in the Action funnel and Action funnel by time reports.
Avg. session duration An average duration of the visitor`s session in the format HH:MM:SS.
Avg. time between sessions with payment An average duration between visitor`s sessions with payments.
Bounce rate, % A percentage of sessions with 1 page view.
New to active sessions, % A proportion of new to active sessions.
Sessions The sequence of visitor’s actions on your application. The session is considered completed if the inactivity time of the visitor on the site is longer than 25 minutes.
Total sessions A total number of visitor’s sessions for the indicated interval.

Visitors

METRIC NAME DESCRIPTION
High-quality visitors A count of visitors with high-traffic-quality indexes. You may set the traffic quality in the group of reports Traffic quality -> Settings. If you don’t set any parameters, our system will use the default settings.
High-quality visitors, % A visitor’s share with high-traffic-quality among all visitors. You may set the traffic quality in the group of reports Traffic quality -> Settings. If you don’t set any parameters, our system will use the default settings.
Low-quality visitors A count of visitors with low-traffic-quality indexes. You may set the traffic quality in the group of reports Traffic quality -> Settings. If you don’t set any parameters, our system will use the default settings.
Middle-quality visitors A count of visitors with medium-traffic-quality indexes. You may set the traffic quality in the group of reports Traffic quality -> Settings. If you don’t set any parameters, our system will use the default settings.
New visitors The visitors of your website that haven’t been tracked before.
New visitors, % The share of new visitors on your website from all unique visitors for the indicated interval.
Returned visitors The visitors that have visited your application for the indicated interval.
Sessions per visitors An average number of sessions of unique visitors.
Unique visitors Unique visitors that have visited your application for the indicated interval.
Unique visitors, % The share of unique visitors by the specific attribute from all unique visitors.
Unique visitors with exact sessions Shows how often visitors use your site in terms of sessions within a specific date range.
Unique visitors with exact sessions, % Shows how often visitors use your site in terms of sessions within a specific date range, %.

Revenue

METRIC NAME DESCRIPTION
Avg. revenue per action The revenue that is calculated as the ratio of Total revenue to Total actions (by the particular action type and content). This metrics is used in such reports as Revenue by content and Revenue by custom attributes.
Avg. revenue per paying visitor An average revenue of a paying visitor.
Avg. revenue per session An average amount of the revenue per visitor’s session.
Avg. revenue per visitor An average amount of the visitor-generated revenue.
First-paid session revenue The revenue generated from the 1st paid session of the visitor for the indicated interval.
Median revenue A middle point in visitor’s revenue. An alternative way to find the average revenue.
Paying visitors, % A proportion of paying visitors to all visitors.
Sessions with payment A total number of paid sessions of visitors for the indicated interval.
Total revenue A total amount of the visitor-generated revenue obtained from all visitor’s sessions for the indicated interval. To see this metric, indicate the Value parameter and link it with a particular action type, e.g. Purchase. (read more in the Integration section)
Total revenue, % A total amount of the visitor-generated revenue, %.
Unique paying visitors A number of unique paying visitors for the indicated interval.

Actions

METRIC NAME DESCRIPTION
Actions per visitor An average number of actions performed by one visitor. This metric is calculated as the ratio of Total actions by the particular content to the number of Unique visitors.
Avg. time between actions The average time between visitor`s actions in the format HH:MM:SS.
Avg. value An average value of the target action.
Avg. value per action An average value of the Value parameter that is used in the advanced integration and set for the particular actions. (read more in the Integration section)
Avg. value per visitor An average value that is calculated as the ratio of the total number of the Value parameter to the total number of Unique visitors. It is used in the advanced integration. (read more in the Integration section)
Conversion rate, % A ratio of Unique conversions to First-step occurrences for each conversion pair.
Last actions count A number of last actions before the session has finished.
Median value A median value is considered in case of abnormally big or small values.
Median time between actions The median time between visitor`s actions in the format HH:MM:SS.
Repeated action count Two or more equal actions accomplished one after another.
Top actions count A number of popular actions of the visitor on the site.
Total actions The sum of actions per each action type and content.
Total actions, % A share of the action per selected content from the total number of actions.
Total value The sum of all values of the Value parameter by the performed actions. It is used in the advanced integration. (read more in the Integration section)

Other

METRIC NAME DESCRIPTION
Entry (X days/weeks/minutes) ago
Entry of more than (X days/weeks/minutes) ago		 A count of last visits in the indicated period. The intervals split all visitors into several groups depending on the time spent by a visitor in the application.
First-step occurrences  The fact of the first event occurrence.
Sequences per visitor An action sequence by one visitor.
Total sequences A total number of the specified action sequence.
Total sequences, % The share of specified action sequences among all, %.
Unique conversions Shows how many times a conversion pair has been reached.
Unique occurrences A number of unique occurrences of page variations for your unique visitor; if your visitor revisits the page variation, he/she can see the same page variation.