New vs. returned

Compare the dynamics of new and returned visitors with each other and with the rest of visitors.

• Find out what is the share of the first-time visitors in the application.
• Find out what is the share of returned visitors.

New vs Returned

Metrics and attributes used:

• Date, Week, Month – an indicated statistics period.
• Total sessions – a total number of visitor’s sessions for the indicated interval.
• Unique visitors – unique visitors that have visited your application for the indicated interval.
• New visitors – the visitors of your website that haven’t been tracked before.
• New visitors, % – the share of new visitors on your website from all unique visitors for the indicated interval.
• Returned visitors – the visitors that have visited your application for the indicated interval.
• Total revenue – a total amount of the visitor-generated revenue obtained from all visitor’s sessions for the indicated interval. To see this metric, indicate the Value parameter and link it with a particular action type, e.g. Purchase. (read more in the Integration section)

Learn more about Metrics and Attributes.