Discover the visitors’ share according to their lifetime in the application. (Lifetime – the time between the first and the last appearance.)
Metrics and attributes used:
- Lifetime – the grouping of the visitor’s active time between the first and the last action in the application. For example, the activity time in application of 100 visitors is for about 30-40 minutes between the first action (login) and the last one (the item purchase).
- Unique visitors – unique visitors that have visited your application for the indicated interval.
- Unique visitors, % – the share of new visitors on your website from all unique visitors for the indicated interval.
- Total revenue – a total amount of the visitor-generated revenue obtained from all visitor’s sessions for the indicated interval. To see this metric, indicate the Value parameter and link it with a particular action type, e.g. Purchase. (read more in the Integration section)