OS families

  • Study OS families of your top visitors.
  • Make sure your offers look good on the application.


Metrics and attributes used:

  • OS family – defines the visitors by their OS families and OS versions.
  • Total sessions – a total number of visitor’s sessions for the indicated interval.
  • Avg. session duration – an average duration of the visitor`s session in the format HH:MM:SS.
  • Sessions per visitors – an average number of sessions of unique visitors.
  • Unique visitors – unique visitors that have visited your application for the indicated interval.
  • Unique visitors, % – the share of new visitors on your website from all unique visitors for the indicated interval.
  • Total revenue – a total amount of the visitor-generated revenue obtained from all visitor’s sessions for the indicated interval. To see this metric, indicate the Value parameter and link it with a particular action type, e.g. Purchase. (read more in the Integration section)
  • Avg. revenue per visitor – an average amount of the visitor-generated revenue.
  • Avg. revenue per session – an average amount of the revenue per visitor’s session.

Learn more about Metrics and Attributes.