| REPORT NAME |
DESCRIPTION |
| GENERAL |
| Dashboard |
Shows the most important metrics of your application visitors. |
| Sessions by time |
Shows basic information about visitor’s sessions on your platform. |
| New vs. Returned |
Shows new vs. returned visitors on your platform. |
| Session count |
Shows how often visitors use your site in terms of sessions within a specific date range. |
| Session duration |
Shows the duration of the visitor’s session within a specific date range. |
| VISITORS |
| Lifetime |
Shows the activity of a visitor within a specific date range. |
| Time in application |
Shows the time spent by visitors in your application. |
| Browsers |
Shows the type of browser your visitors use. |
| Devices |
Shows visitor’s activity by the device model and type. |
| OS family |
Shows the OS version of the visitor’s device. |
| Screen resolutions |
Shows visitors and sessions by the screen resolution on their devices. |
| Languages |
Shows the browser language of your visitor. |
| TRAFFIC SOURCE |
| Traffic sources |
Shows direct entries, social networks, search engines, and other sources the visitors come from on the application. |
| Referrer URLs |
Shows visitor distribution by domains where visitors come from to the site. |
| GEOGRAPHY |
| Geography |
Shows visitors by their geographical location. |
| Geography by time |
Shows visitors by their geographical location. |
| BEHAVIOR |
| Visitor’s lifetime retention |
Shows how well your visitors continue to use your application. |
| Actions before drop-Off |
Shows the last actions that visitors perform before becoming inactive. |
| Action sequences before drop-off |
Shows the sequences of last actions that visitors perform before becoming inactive on your application. |
| Early action sequences |
Shows the sequences of first actions that visitors perform while interacting with your application for the first time. |
| Action sequences before event |
Shows frequently repeated sequences of actions that visitors perform before some specific event on your application. |
| Action sequences after event |
Shows frequently repeated sequences of actions that visitors performed after some specific event on your application. |
| Top action sequences |
Shows the most popular visitor action sequences. |
| EVENTS AND ACTIONS |
| Actions by time |
Shows general statistics about actions by time. |
| Actions by content map |
Shows the map of visitor’s movement. |
| Action recency |
Shows time between actions. |
| Actions by attributes |
Shows action details using additional attributes. |
| Actions by sessions |
Shows how visitor’s actions vary on your application from the first session to subsequent sessions. |
| Actions by geography |
Shows action distribution by location (countries). |
| Time between actions |
Shows time statistics between two selected actions on your application. |
| CONTENT CONVERSION |
| Content conversion by time |
Shows how a conversion rate on your application changes over time. |
| Content conversion by sessions |
Shows how a conversion rate changes from the first visitor’s session to subsequent sessions. |
| Content conversion by geography |
Shows how a conversion rate changes geographically for multiple ‘conversion pairs’. |
| Action funnel |
Shows a visitor’s path within a funnel of actions. |
| Action funnel by time |
Shows the timing of a visitor’s path within a funnel of actions. |
| REVENUE |
| Revenue by time |
Shows revenue comparison by time. |
| Revenue by visitor |
Shows revenue comparison by visitor’s payment amount. |
| Revenue by content |
Shows revenue comparison by various goods or services. |
| Revenue by custom attributes |
Shows revenue comparison by additional action attributes, such as the level of the game on which the visitor paid. |
| Revenue by visitor’s attributes |
Shows revenue comparison by additional visitor’s attributes, such as the age. |