Revenue by visitor’s attributes

Analyze the profit considering different visitor’s groups. (the groups are formed by additionally transferred visitor’s parameters)

Revenue by User Attributes

Revenue by Visitor’s Attributes

Metrics and attributes used:

  • Total sessions – a total number of visitor’s sessions for the indicated interval.
  • Unique visitors – unique visitors that have visited your application for the indicated interval.
  • Unique visitors, % – the share of new visitors on your website from all unique visitors for the indicated interval.
  • Total revenue – a total amount of the visitor-generated revenue obtained from all visitor’s sessions for the indicated interval. To see this metric, indicate the Value parameter and link it with a particular action type, e.g. Purchase. (read more in the Integration section)
  • Avg. revenue per visitor – an average amount of the visitor-generated revenue.
  • Avg. revenue per paying visitor – an average revenue of a paying visitor.
  • Sessions with payment – a total number of paid sessions of visitors for the indicated interval.
  • Unique paying visitors – a number of unique paying visitors for the indicated interval.
  • First-paid session revenue – the revenue generated from the 1st paid session of the visitor for the indicated interval.
  • Paying visitors, % – a proportion of paying visitors to all visitors.

Learn more about Metrics and Attributes.